Posted by on February 21, 2017

Most of my writing inspiration comes when I am nowhere near a computer or sadly even a notebook. Damn those fleeting moments!

And, like a lot of good ideas, nutting them out on the computer long after the first thread is captured is well, quite hard work. Like trying to catch a mosquito that was buzzing around your ear, it’s there as a thought until you are ready to put it down.
I also find that when I start writing it can seem like an express train of thoughts with little coherence in structure, scene setting and even grammar. I can have brilliant visual concepts that come to a crashing pile up on my page as my typing will never keep up with these thoughts. Actually, pretty much no one can keep up with the meandering trajectories of ideas that I come up with. It’s a whirlpool in there, believe me! Sometimes my ideas will slip away into a vacuum of nothing and I am stuck with no words and an empty page.

Sometimes my ideas will slip away into a vacuum of nothing and I am stuck with no words and an empty page.

So as a blogger I realise that this is not effective communication for a reader. I can’t even keep up with myself.

So I have a few tools to help my writing look a little bit more professional.

1. Plan out your story
A simple way to do this is to think about the idea of Who, What, Where and When. Even dot pointing this out can help.
If your story is to hit its target audience work out;

  • Who are you writing for/ Who do you want to read the article?
  • What do you want to say, ie what is the key message you want to get across.
  • Where and When are tied up in the content of the story, if you are talking about an event this is obvious, if there is some other CALL to ACTION you want people to do make sure it is clear.

2. Beginnings, Middles and Ends

This is essay writing 101 from when I was at University but I think it still holds true and is sometimes forgotten.

  • A beginning should be both the introduction of the topic but could actually be the story on its own if you have a half interested reader.
  • A middle draws out the story line, each paragraph is a new topic and works on building the story.
  • And the end is a neat summary and concluding paragraph.


3. Grammer check everything!

  • I must admit my writing could always improve from an editorial overview but I can’t afford to pay anyone so I am relying on myself. So to make sure everything reads appropriately I cheat a little using the website to do an initial review; they pick up more issues than spell checker on Word.
  • The free version is OK and I have yet to subscribe to the paid version which is a little bit more thorough. The best thing about Grammarly is it gives me all the comma’s I forget to put in when I type to fast.
  • Print it out and edit.  I have seen professionals do this ad infinitum and when I do it repeatedly in my work I know it will be a much better version of itself.

In conclusion (see what I have done here), writing can seem like a difficult task and can be a painstaking process, in fact, I think really successful writers are incredibly meticulous in their work.

However, you can make it easier on yourself and over time the practice reaps its own rewards whether it be more customers or the satisfying urge to vent out an articulate complaint letter to a local government official. And all of this gets easier and easier as you keep practising so that blog articles can be whipped out in an hour or so. As this may have been, or not.

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